Background
Devon King’s Seasoning competes in the value segment with its unique 2-in-1 benefits compared to current offerings. It aims to deliver an added value of Tomato flavour and longer lasting taste in its unique 25% bigger 5g cube format to establish the unbeatable value imagery
Result
-
Over 300,000 households with 100,000 consumers engaged during the cooking demo, neighborhood activations in 30 days.
-
Massive coverage achieved in 4 major cities in the North