OVALTINE RETAIL DISPLAY CONTEST

Background

• The OVALTINE RETAIL DISPLAY CONTEST is designed to recruit, engage and reward Trade members(retailers) in key open markets across Nigeria with the aim to increase brand visibility, stimulate product stock up and increase impulse purchase

Result

• Reach in the four major geopolitical zone with over 500 new retailers recruited.

• 30 markets in 11 cities activated over 8 weeks.

• Major win through aggressive Display & Win contest in 30 key open markets