Background

Dano Milk has established itself as a clear leader in the Lagos market and  also a strong No. 2 brand in total Milk category.

Result

  • Create awareness about Dano UHT milk, benefits and it’s multi variants by directly  engaging 21K shoppers

  • Gain new consumers from other milk brands with focus on Evap consumers.

  • Convert to purchase and reward loyalty of minimum 5K shoppers