Background
So Klin, a leading washing detergent powder in Nigeria planned to drive visibility with an engaging and impactful Display & Win Contest in Trade.
Result
- 30 markets in 25 cities activated over 6 months
- Over 300 retail auditors engaged for Visibility drive
- 10,000 retailers and over 300,000 shoppers reached
- Major win through aggressive Display & Win contest in 30 key open markets