Nigeria’s number one (#1) mainstream ice subcategory is FANICE, a well-known ice cream brand of Fan Milk. It comes in mouthwatering flavors that excite consumers’ taste buds and leave them craving more. Recent trends, however, have indicated a decline in consumer TOMA for the brand, particularly on campuses, as well as a loss of inspiration among TGs for the brand. A consumer stimulation campaign was therefore required.
What we did was bring pleasure and happiness to cool students by visiting five universities across Nigeria. FanIce as a brand attracted its intended audience, resulting in immediate sales and sampling at the relevant universities. The pupils were also entertained further by using guest performers and exciting games like snooker, dance competitions, and drink-fast competitions.
