With the aim to strengthen the connection between the Brand and Canon users. Canon is committed to being ever closer to its customers and will take every opportunity to interact with them. The event will be used to showcase Canon Pro Video cameras to DOPs and have them engage with the brand. Help consumers learn the key functionalities of the Canon pro video cameras
What we did
Agency was tasked with developing an execution plan for the event to handle:
Venue look & feel
Product demonstration/ Hands on
Refreshments & Gift Items
ClientCanonObjectiveHands-On workshop session will showcase the functional benefits of the pro video series to our target Provide specific and useful knowledge, skills, and hands-on techniques to TGs. Build customer loyalty to the brandResultAn engaging workshop experience for all guests. a Music video themed set-up with a creative team of a musical artist, stylist and models were engaged in bringing the focus products to live, the DOPs saw the versatility of Canon pro video cameras, compare its cost-effectiveness and how they can be configured seamlessly in a live production environment
